The Edge Malaysia
2 Oct 2023
Zucca, was named Best Performing Brand in the Fashion Category at TikTok Shop’s recent summit
At the recent TikTok Shop Summit 2023 held at Bangsar South, Kuala Lumpur, TikTok Shop announced that it intends to roll out series of marketing and promotional support, including 100 times more subsidies so that more entrepreneurs and creators will be able to either kickstart their e-commerce journey or further expand their business.
For Yap Minton, chief operating officer and co-founder of Zucca, what works best for the modest fashion retailer is a comprehensive “people, products and venue” market strategy. “This involves attracting a large audience through competitive pricing, then using the platform’s features to engage customers and stimulate purchasing power,” he explains. “TikTok Shop’s ability to gauge consumer trends allows us to regularly introduce new products, which has been particularly useful for us.”
Zucca, which was named Best Performing Brand in the Fashion Category at TikTok Shop’s recent summit, is very happy with how it has performed on the platform. “During the 3.3 campaign this year, we sold over 20,000 clothing items in a single live session, amounting to an impressive RM320,000 in revenue,” he says. “What makes TikTok Shop stand out is its ability to provide entertainment through videos while allowing seamless income generation. The “Yellow Shopping Bag” feature and live interactions with customers are unmatched.”